Sticking closely to their California roots, RUFSKIN Studio embarks on a journey through various locations in the desert (Somewhere around Joshua Tree, CA) to introduce the latest installment of denim, JOHNSON: Stretch twill denim jeans with the sexy low-rise/slim-fit you'd expect from RUFSKIN featuring a stylish full-length back seam, chic red bartacks, and signature branded hardware. See more details here.

The campaign was shot entirely by RUFSKIN Studio with Photography from Hubert Pouches @hubertrufskin Production by Douglas Coats @dougrufskin featuring model Logan Swiecki-Taylor @lswieckitay. Now here's some footy and a little BTS.