THE RUF LIFE.

RUFSKIN is currently celebrating 22 years since the brand was born in a small garage in South Park, San Diego, California.

Since 2002, RUFSKIN has become more of a lifestyle for its wearers, rather than just another pair of jeans. The Southern California-based brand, which also includes underwear, swimwear, sportswear, leisurewear, and accessories, was created to enhance the individuality and freedom of the body, while at the same time, helped redefine the concept of what sexy can look like. The concept of the brand focuses on the California Lifestyle. RUFSKIN often uses the California desert as their location background for ad campaigns in addition to their pet project, RUFHOUSE, an e-magazine featuring photographic essays from current collections and locations. 

RUFSKIN's production practice lowers their carbon footprint by designing and manufacturing everything locally in Southern California.

All products are available at rufskin.com, their San Diego, California storefront, and at selected retailers around the world.

New capsule collections are launched regularly, capturing the essence of the current moods