Il tuo carrello è vuoto
SINCE 2002 MADE IN CALIFORNIA
OUR STORY
RUFSKIN is currently celebrating 22 years since the brand was born in a small garage in South Park, San Diego, California.
Since 2002, RUFSKIN has become more of a lifestyle for its wearers, rather than just another pair of jeans. The Southern California-based brand, which also includes underwear, swimwear, sportswear, leisurewear, and accessories, was created to enhance the individuality and freedom of the body, while at the same time, helped redefine the concept of what sexy can look like. The concept of the brand focuses on the California Lifestyle. RUFSKIN often uses the California desert as their location background for ad campaigns in addition to their pet project, RUFHOUSE, an e-magazine featuring photographic essays from current collections and locations.
RUFSKIN's production practice lowers their carbon footprint by designing and manufacturing everything locally in Southern California.
All products are available at rufskin.com, their San Diego, California storefront, and at selected retailers around the world.
New capsule collections are launched regularly, capturing the essence of the current moods
Douglas and Hubert met in Paris, France while in the fashion business. Soon after they had eyes on the USA and later found California their home. With influences of the rugged West and the beaches of Brazil, RUFSKIN was born to fill a void in low waist sexy men's denim options at the time. The name RUFSKIN comes from casca-grossa, a Brazilian Jiu-Jitsu term meaning “tough skin”.
The couple will be celebrating 34 years together this Fall.
@dougrufskin @hubertpouches
Having the freedom to harness their creativity as their own clients is both rewarding and fun. Photographing their own ad campaigns and online product images is their “escape” from their daily lives. Both gents have always had attachment to the fashion business in some form or another; from previous jobs as a model, talent scouting and photography; these have all influenced their drive to create original photos that are sexy and inviting.
RUFSKIN'S love affair with the wild deserts of Southern California.
Please leave us a message about anything you have in mind about RUFSKIN! We will do our best to respond asap!